Standing on the stage of the Richard Rodgers Theatre, after a quiet Sunday matinee of Hamilton, I looked out into the gilded, empty house, and thought, “What would Hamilton think of ALL THIS?”
My first night in town I waited at the stage door to ride the train home with a friend in the cast. I thought to myself, “Why is there a fifty year old man standing in a planter box waiting for a glimpse of these people he doesn’t even know? Why are people screaming SO loudly? WHY CAN’T I JUST WALK ON THE SIDEWALK!?” I’d never seen a stage door so reminiscent of a Hollywood red carpet. And they’re all here to watch a play.
Some people say that social media is more important to your career than actual talent. I wish I could say that is entirely untrue. We live in a world where people are dealing with lots of money. It takes a great deal of money to put on a Broadway show or create a new television series. We know that the industry likes to hire celebrities to star in their movies because name recognition sells tickets.
So why are we so surprised that industry executives want their performers to have followings? Maybe it is time to start looking at social media in a different way. Flip it on its head, and look at it as a brilliant opportunity to cultivate what makes us unique, and — in turn — helps us find our tribe. That tribe of followers can translate into a platform that can truly help you in your career. How you go about gaining your followers, creating your niche, and nurturing your platform is up to you. Here are some vital tips on how to use social media to enhance your performing arts career:
News, thoughts, opinions and advice for the performing arts community.