The Edinburgh Festival Fringe is the world’s largest arts festival, with over 50,000 performances of 3,279 shows in nearly 300 venues across the city in 2016. It is held in August every year and, although that may seem like a long while away, it is really never too early to start planning for the Fringe!
Taking a show to the Fringe can be a daunting prospect and there are many options to consider:
What type of venue is best for your show? Large or intimate? City center or out of the main action? How do you promote it? How do you compete with the thousands of other shows appearing at the Fringe? Where do you stay?
Going to the Fringe is also one of the most exciting, exhilarating, and inspiring professional moments, and well worth the energy and effort. Who knows the impact your production may have? After all, the ground-breaking and innovative Rosencrantz and Guildenstern Are Dead and Jerry Springer: The Opera, both made their debut at the Edinburgh Fringe to critical acclaim.
So, with that in mind, here are a few tips to consider when taking a show to the Fringe.
Options on Where to Stay
Hotels during this time are expensive and, for most working actors/directors, not necessarily a financially viable option. You may also wish to consider that if you have a lot of show materials, props, costumes etc., a hotel room might become a little crowded. However, fortunately, the residents of Edinburgh are well used to making the most out of their apartments during the Fringe. Renting an apartment has many pros. You are flexible and ‘at home’ during your time in Edinburgh, you can squeeze as many people into a room as needed, and you achieve a more authentic festival experience.
Picking a Venue
Bear in mind that it is not just recognized theatres and halls that become show venues during the Fringe. Dance halls, church halls, meeting rooms, and pub rooms all become Fringe venues. For many smaller companies, these more intimate venues are often a much more financially viable option. Choosing a larger venue puts you riding alongside the bigger names and companies, but it will also cost you the same amount of big bucks. It really does depend on your background and aims for your show. However, a smaller venue has two important plus points: the actor/performer is able to engage with the audience on a much more intimate level, and potential empty seats do not seem as depressing as they might in a larger, emptier auditorium. This may sound a little cynical but predicting ticket sales is highly uncertain at the best of times. Remember, you are competing with over 3,000 shows! You may have 50 people in one night, and 2 the next. For most performers, the thrill of the Fringe cannot come from any potential income, but rather the experience and vibrancy of the performance itself. Don’t go too big unless you are sure!
Afternoons are also a slightly less frenetic time to put on your show and may provide bigger audiences. People tend to be freer and more likely to experiment. Any experienced Fringe-goer will have already planned their evenings out.
Another option is to advertise your show for free (yes, I said free) and then ask for donations upon leaving. This can end up bringing in more people and a bit more dosh!
Promote, Promote, Promote!
Be prepared to put in the legwork at the festival. Thank goodness Edinburgh is not a huge city! The hub of the Fringe is also focused in the center of the city. However you must have as much promotional material as possible and disseminate it as widely and as frequently as you can. Being featured in the Fringe Guide is just not enough. The city is littered with flyers and posters and your promotional material has to make a dent. Every person you pass on the Royal Mile will almost certainly have at least 10 flyers clutched in their hands.
With that in mind……
You’ve Gotta Have a Gimmick
It may sound cheesy but a gimmick, a costume, or some sort of eye catching prop goes a long way towards making your show stand out and stick in the memory of a potential audience member. Before you start your show promotion, take a wander down the Royal Mile, through Princes Street Gardens, and on to the University grounds. It is a fascinating experience as with every step you will encounter a dynamic display designed to grab your attention and sell tickets! Embrace it and enjoy it! A day’s improvisation and/or public interaction on the street is an uplifting, entertaining, and frequently hilarious experience.
However, the top tip really is to ENJOY the Edinburgh Festival Fringe! It is a fantastic place to be during August and, if you can, see as many shows as possible while you are there. The diversity, quality, and eccentricity on display is amazing. There really is nothing like it!
Editor’s Note: For more information about The Edinburgh Festival Fringe, deadlines for participating, and more, check out their website: https://www.edfringe.com/participants.